Search engine optimization expert witnesses are experts who testify in court on various aspects of search engine optimization (SEO). These experts can help your lawyer prove that you are following the right SEO practices. They should have good computer skills and a background in internet marketing. They should also be kept up-to-date on the latest trends and techniques.
An expert witness in search engine optimization should be able to identify the most common problems that can arise with a website. These include duplicate content and keyword density, sitemaps, and internal linking structure. Duplicate content, for example, is the usage of the same text on different pages. Keyword density is important but must be in the right ratio. Site maps define the boundaries of different websites.
A search engine optimization expert witness should have many years of experience in this field. This person should be able to testify on the latest techniques and best practices in the field. The witness must also have previous experience in different roles in the industry. For example, Bill Hartzer is a search engine optimization expert who has been practicing for over 20 years. His knowledge in this area is vast, as he has published several articles and reports on the topic. He can also testify as an expert witness on Google Shopping and Google AdWords.
An expert witness in search engine optimization should have experience in depositions and litigation. He should be able to communicate effectively with clients and provide references of happy clients. Your attorney will benefit from his testimony. The witness can also provide statistics regarding misimpressions in advertising campaigns. This information can be used to calculate the cost of corrective advertising campaigns.